Every time you send a hot prospect to your social media page, you risk losing them forever. It sounds counterintuitive, but relying on Facebook, Instagram, or TikTok as your primary business homepage is a dangerous gamble with your commissions.
Stop wasting hours on social media without a clear path to a commission check. If you’re posting daily and racking up likes but your inbox is empty, your marketing isn't broken—your sales funnel is incomplete.
If you send traffic to your broker's website, you are promoting their business instead of yours. It is a harsh truth, but your broker’s massive corporate site is designed to market the brokerage first and you second.